Monday, March 28, 2011

Advanced Data Virtualization Differentiation

Where's the Beef? - http://bit.ly/fL0WkP

Author: Michael Zuckerman, CMO, Queplix

What makes advanced data virtualization unique? How is this really different than basic data virtualization? Than ETL with web services? Good questions. Where's the beef?

All of the basic capabilities of basic data virtualization are there with advanced data virtualization - that's a given. This includes four basic components, worth reviewing again since my previous post on advanced data virtualization. Even at this level Queplix has significant differentiation:

(1) Data is virtualized. All data from all the sources you connect to appear accessible from our system - one place.

(2) Data is abstracted. There is now a consistent object format to get to and use this data regardless of the underlying application and database that holds it. Other products perhaps only manage relational well most of the time. They tend to "cludge" access to other data formats through Java API's or table functions in the from clause of a SQL statement. This is much more difficult for you. In Queplix technlogy all relational, object and XML area easily accessible from various Queplix systems in one virtualized dashboard. Anything and everything.

(3) Data is federated. The system gets you the basic connectivity to pull together pieces and move them to other places, such as BI domains, data warehouses or other applications.

(4) Data is presented in various "views" to the consuming applications. They can be BI, applications (for data integration) and more. Web mashups have been a popular application for basic data virtualization.

If basic data virtualization is what you need I'd suggest you try TEEID. Go to http://www.jboss.org/teeid and download data virtualization. You are good to go for many applications.

Advanced data virtualization has many more powerful capabilities. Lets look more closely at them:

(1) Advanced data virtualization uses one or more persistent metadata servers. This is not middleware. The core of VirtualETL™, CloudETL™ and Virtual Data Manager™ is a persistent metadata server. The basis of advanced data virtualization is a persistent metadata directory. There is more – this is really a persistent metadata server with additional workflow for harmonization, security and intelligent data management. This means that you can start with a simple integration between two applications and then extend those applications, pursuant to security permissions, to additional applications. This is not a point-to-point architecture. This is a 1:Many architecture (hub and spoke) and brings tremendous advantages in scale and power. This enables the low end of an architecture that scales from one, two or three integrations to solve a much larger data integration and master data alignment challenge. This is the baseline of addressing the larger vision. It starts with the right architecture. That's the first place basic data virtualization and ETL-with-web-services really breaks down - they don't have the right architecture.

(2) Speed. Persistent metadata servers are very fast, up to 1000 times faster than a relational database engine. That’s because our engines don’t hold the data, only information about the data that let us use it. That’s why we can scale to support and manage problems at the scale of master data management. That's how it all works. We don't spend endless hours caching mountains of files ... only the records (objects) we need to touch.

(3) Globalized Data. Basic data virtualization has only the notion of an abstracted view. Pieces of one or two things are abstracted virtually at a third consuming application. Advanced data virtualization creates globalized data. A metadata component that represents and aligns entities across the various applications to be integrated. It is a powerful concept. A true abstraction. It can support automated data synchronization (Data Harmonization™) or support a highly simplified interface for consuming applications such as business intelligence or enterprise search. The possibilities are endless because this enables an architecture that provides broad advantages across multiple classes of applications.

(4) Automated Server. Powerful capabilities set up connectivity, with requisite security permissions, integrate the applications and create global entities in an almost completely automated fashion. Automate or die! Manual SQL coding, wire diagram creation and messy templates are 15 years old - don't waste your time with this stuff.

(5) Application Software Blades. Application software blades are very intelligent points of data connectivity and security. With applications such as SAP®, PeopleSoft® and Siebel® they are very application aware – we understand the details of internal structures and quickly abstract and align the key data fields so that you can integrate them with other applications. Application software blades are bi-directional and can support the movement of select data elements through harmonization if required. Application software blades can cut 50% of the entire coding and set up out of your costs. This is a huge advantage over legacy ETL-with-web-services and basic data virtualization technology.

(6) Object Model - Step Into the New World. Persistent metadata server are 100% based on the lastest object technology. We convert the representations of the key metadata from the enterprise applications into objects. It doesn’t matter if the source is flatfile, XML, relational (Oracle, Sybase, Microsoft, IBM-DB2, MySQL...), object, MongoDB, MarkLogic, CouchDB, Hadoop, BigTable, Hypertable or VoltDB – it all gets viewed in the object paradigm. Objects scale easier, are easier to manipulate and provide huge advantages in building out a simple user interface with significant power. This is the future - even of data warehousing. Get with the program. That's why we don't need to use SQL - it wasn't made to deal with all of this efficiently nor effectively!

(7) 3 Layer Security Model. The key to deploying an enterprise wide technology is to let the user, without exception or qualification, maintain their current security policy and enforce it. This isn’t just simple data security. We aren't protecting an oil pipeline for data. This is the authentication pass thru for user and groups. Tied to your applications. RSO, SSO – we can support it all. We have an Application Software Blade for LDAP. We’ve also enabled the user of an optional, 3rd layer of security to protect special sets of global entities. By combining information in new ways, perhaps to support a business intelligence application, you may present new and valuable information and we given you an additional way to protect it, at your option. You won't find any of this anytime soon in ETL-with-web-services or basic data virtualization.

(8) Data Harmonization. The key element of the vision that advanced data virtualization supports is the notion that a simple integration between two applications and an enterprise wide deployment of master data management are two ends of the same problem. Advanced data virtualization is the first technology to view this as one challenge and provide a solution that cost effectively scales form the low end to the high end. Each stage of the implementation is more cost effective than any competitive alternate and brings the advantages that come with the full vision. Our Data Harmonization™ allows two or more applications to synchronize data automatically. This is an optional and highly automated process that is configurable from being near-time to real-time, to scheduled or even staged depending on the needs of the consuming business organization. It is easy-to-use and highly automated.

(9) Networked Architecture That Can Scale Up To Virtual Master Data Management. Advanced data virtualization uses the power of our persistent metadata server to align different data models to get your systems all working together. Our Data Integration Management Protocol positions our Virtual Data Manager instances as distributed components of a multiprocessor system - but they are all working together. All powered by advanced data virtualization. No one does anything like this - the power is in the architecture. Advanced data virtualization does this without disruption, expensive and unnecessary change. You can implement effectively for an SMB enterprise yet scale up the largest problems in a global enterprise. We do this much better than than any legacy MDM architecture. We have customers integrating together over 50 for data synchronization - can your reference architecture do that?

(10) Data Quality and Data Governance. Any integration for business intelligence, data integration between applications, data warehouse design or master data alignment/management includes considerable time and resources to cleanse, match and semantically analyze data. There are tools within tools to do this. Advanced data virtualization makes it easy. You can find you data quality issues and eliminate them. You can set up automated components to normalize your data across multiple applications. One system - one platform - one continuum.

Welcome to the new world!

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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library - http://bit.ly/fSkNMD

For parties interested in Queplix, data virtualization, data integration, data integration software, master data management, business intelligence, composite software
Advanced Data Virtualization Differentiation: Where's the Beef? - http://bit.ly/fL0WkP

Tuesday, March 22, 2011

Queplix Extends Powerful Data Virtualization and Data Integration Capabilities to Developer Community with New Bladeshare Exchange Certification Program

Queplix Extends Powerful Data Virtualization and Data Integration Capabilities to Developer Community with New Bladeshare Exchange Certification Program

Developers Can Build Custom Application Software Blades Enabling More Users to Leverage Advanced Data Virtualization and NoSQL Integration Technology and Dramatically Speed Up and Reduce the Cost of Implementation

SUNNYVALE, Calif., March 22, 2011 – Queplix™ Corp., a leader in data virtualization, today announced its new BladeShare Exchange™ Program, which enables partners or customers to build custom Application Software Blades™ for new third party and custom applications, and make them available to the worldwide Queplix customer community. Queplix's intelligent Application Software Blades perform easy and automatic connections to target applications, reducing the time required to integrate applications by up to 75 percent or more. The BladeShare Exchange Program will enable participants to develop new applications that can easily connect and virtualize into a Queplix configuration by enabling them with Queplix products VirtualETL™, CloudETL™ and Virtual Data Manager™. As a result, companies have a greater opportunity to leverage Queplix advanced data virtualization and NoSQL integration capabilities and dramatically speed up and reduce the cost of their integration projects.

Queplix Application Software Blades identify and extract key data and associated security information from many different target applications such as Salesforce® (NYSE: CRM), Google (NASDAQ: GOOG), and others. The blades move physical data from the abstraction layer of the source application, to the Queplix persistent metadata catalog where the data is automatically harmonized with other systems.

"BladeShare Exchange creates a win-win proposition for everyone, as it extends the benefits of advanced data virtualization and NoSQL integration capabilities across an unlimited universe of applications, thereby increasing the opportunity for end users to dramatically reduce the complexities and cost associated with their data integration projects," said Michael Zuckerman, chief marketing officer, Queplix. "We expect robust participation in the program by independent software vendors (ISVs), affording Queplix the opportunity to significantly expand its footprint in multiple markets."

Many applications have been proposed or are in development in areas such as medical informatics, business intelligence, securities data feeds, electronic data interchange (EDI) for pharmaceutical and life sciences, and legacy customer relationship management (CRM) system connections for environments such as Quintas®.

Three Levels of BladeShare Exchange Certification
Third parties who wish to develop Queplix custom Application Software Blades can choose to participate in the BladeShare Exchange Program at three different levels:
• Platinum Certified – Products at this level are tested and certified for use with the latest Queplix releases and will be installed in the Queplix Global Testing and Demo Centers in the Americas, Europe and AsiaPac. Certified custom Application Software Blades are sold and licensed directly by Queplix or a designated Advantage™ Program Partner. Platinum Certified products include regular updates and support sufficient for the largest global enterprise.
• Gold Certified – These products are tested and certified for use by Queplix. Gold Certified custom Application Software Blades are sold and licensed directly by a designated Partner.
• Silver Certified – These custom Application Software Blades are sold and licensed directly by a designated Partner.

More information about the BladeShare Exchange Program is available at http://ping.fm/RcMxc

Tweet This: Queplix Extends Powerful Data Virtualization and Data Integration Capabilities to Developer Community with New Bladeshare Exchange Certification Program

Follow Queplix on Twitter at: http://ping.fm/t4YTI

Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library.

About Queplix Corp.
Queplix is a leader in data virtualization. Data virtualization enables our customers to automatically and securely integrate cloud, SaaS and on-premise applications and data with speed and simplicity. Uniquely, Queplix brings powerful data management to automatically harmonize the integrated applications and data for higher business value. Our customers benefit from greater cost savings and rapid return on investment. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.


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Queplix, BladeShare Exchange, Application Software Blades, Virtual ETL, Cloud ETL, Virtual Data Manager, and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.



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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library - http://bit.ly/fSkNMD

For parties interested in Queplix, data virtualization, data integration, data integration software, master data management, business intelligence, composite software

Free Webinar: NOSQL, BigData, Hadoop - Understand NOSQL products and find out who leads and who follows?

Webinar: Bridging the gap between the NOSQL world and legacy relational applications without using SQL to Do IT

- Understand the NOSQL movement - who is leading - who is following - why are the big legacy database companies worried?
- Understand the different NOSQL products and technologies and how you can benefit from them - why is it compelling - what do you need to know?
- Understand how to bridge the gap between the NOSQL world and your legacy relational applications and Don't Use SQL to Do IT.
- Learn more about Virtual Data Manager - the first "NOSQL Data Integration and Data Management Solution for the NOSQL World"
- Understand how the Power of Advanced Data Virtualization technology works with NOSQL

PRE-REGISTRATION:

Friday March 25, 2011 - 10 am PST / 1 pm EST. NOSQL. BIG DATA. HADOOP. Find Out More.

Too Busy? No Time to Spare? Download a FREE white papers now. No registration. No wasted time.

See it immediately, without any registration, on data virtualization, the technology that makes all of this possible. Here you go - instant access to save you time:

Advanced Data Virtualization - How it Works
http://ping.fm/HZbfK
More information - instant links to save you time:

Legacy Application Integration - Without SQL ("NO SQL")
http://ping.fm/D68Aq

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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library - http://bit.ly/fSkNMD

For parties interested in Queplix, data virtualization, data integration, data integration software, master data management, business intelligence, composite software
Free Webinar: NOSQL, BigData, Hadoop - Understand NOSQL products and find out who leads and who follows? http://conta.cc/fgZNma

Wednesday, March 9, 2011

Advanced Data Virtualization - A Leap Forward in Power and Capability - http://bit.ly/fL0WkP

Advanced Data Virtualization for Data Integration, Master Data Management and Business Intelligence

A Leap Forward in Power and Capability http://bit.ly/fL0WkP

Author: Queplix CMO Michael Zuckerman

Advanced Data Virtualization…

Advanced data virtualization provides a large leap forward in power and capability. The basis of advanced data virtualization is a persistent metadata directory – technically, most are a persistent metadata server with additional workflow for harmonization, security and data management. Advanced data virtualization only stores metadata about the data structures in the internal structures and turns everything into an object model – most other systems are limited by the internal limitation of working with SQL. Even relational data is represented with an object oriented view. This greatly enhances application and data integration and ongoing data management and lets you work with the power of objects.

Central to the notion of a server is a 1:Many (hub and spoke) connection and the notion of globalization – there is one element of truth. This is a big differentiator verses EII tools, basic data virtualization tools and such that focus on moving data back and forth continually in batched or semi-batched cycles. They are single application pipes, just like ETL. A persistent metadata server is a core piece of software infrastructure and it supports the integration of all sources for multiple applications, multiple projects, many sets of business rules and the associated transforms to make it all work. Virtualize once and use many.

In the area of security a persistent metadata server can provide very strong support for security. Basic data virtualization only secures the pipe but pretty much does no more. Advanced data virtualization systems provide complete application security pass-thru at the user and group levels. Some vendors, including us, also provide a new level of security which allows you deploy new entities (global entities) with the security you need. This level of security may be important for BI implementations where new views of the same data produce important and strategic information you might want to protect differently. For example, we have an Application Software Blade™ for LDAP that allows you to leverage the corporation's data security model the way it was intended.

Queplix brings automated Data Harmonization™ which can help insure that your data is correct across all of the many systems deployed. This is quite configurable. As you add applications and reach full vision you are solving the problems of data management easily, at low cost, with low risk and at small fraction of the cost of a “boil the ocean” master data management implementation. This allows the alignment of critical customer, product and financial data. Queplix can also integrate 3rd party data sources for data quality.

Finally, advanced data virtualization brings together a level playing field for relational, object, XML applications and more. It is designed, from the ground up, to work in all of these worlds. Even Hadoop. We're looking forward, not backward. Salesforce(r) doesn't use a relational database! Most of the cloud isn't relational. Advanced data virtualization brings all of this together with configuration (not coding) and a business level formula builder to do transforms. All the string functions, math functions, boolean, fuzzy logic - but simply, with more powerful capability and all without the use of SQL. Normalization. Everything. But Absolutely NO SQL. Nada, Zero, Zip~! A remarkable statement on a remarkable platform designed for the object world. A system a business user can handle.

Advanced data virtualization handles every class of problem ETL, EII and basic data virtualization can handle. But it can do so much more and all of it with considerably less effort. And hence the return on investment is much higher. The technological advantage is remarkable. All assembled on the basic principles of basic data virtualization. We'll talk more about all of this. I'll share specific use cases.

Tweet This: Advanced Data Virtualization - A Leap Forward in Power and Capability - http://bit.ly/fL0WkP

Follow Queplix on Twitter at: http://ping.fm/4pCmh

Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library - http://bit.ly/fSkNMD

For parties interested in Queplix, data virtualization, data integration, data integration software, master data management, business intelligence, composite software

Wednesday, March 2, 2011

Is ETL Dead? - http://bit.ly/eNp85e

Is ETL Dead?

Queplix Webinar: Thinking of ETL? Don't Do It. Find out Why - http://bit.ly/eNp85e

Traditional ETL is accepted as the defacto method for data integration, data mart and data warehouse loading, and very important for business functions such as business intelligence. Application and data integration teams have found no other acceptable alternatives. Yet there remain very significant challenges with legacy ETL tools. Misaligned expectations, missed project implementation dates, and misfired budgets are the high price many organizations pay due to the considerable complexities and operational problems associated with today's ETL. Perhaps front and center, is the notion that the use of ETL is more about professional services than anything else. Most of the cost is in the set-up and ongoing maintenance.

ETL as a legacy technology, is focused solely on SQL. New applications such as Salesforce.com®, Netsuite®, Taleo®, RightNow® and many others are cloud based and object oriented and do not fit easily into the legacy paradigm. So bridging the gap to cloud applications is difficult and time consuming. It is perhaps even worse to connect to major legacy applications such as SAP® - the complexity of the API requires special consulting resources to support the ETL programming that must be done. Finally, most IT executives and CFOs have always been concerned that ETL is very much a “black box” technology – you cannot easily understand or audit the internal workings.

On Friday, March 4th, Queplix™ Corp. (www.queplix.com) will host a webinar exploring advanced data virtualization technologies that eliminate these complexities and offer an alternative approach to the legacy ETL model that is holding today's enterprises hostage. The webinar will examine advanced data virtualization and automation processes that can supercharge ETL efforts and cut implementation time by 75% or more. ETL teams find advanced data virtualization in products such as VirtualETL™ and CloudETL™ can reduce implementation time by 75% or more and easily bridge the gap to the object and XML world.

For more information visit http://bit.ly/eNp85e.

Tweet This: Is ETL Dead? - http://bit.ly/eNp85e

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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library - http://bit.ly/fSkNMD.

Queplix, data virtualization, data integration, data integration software, master data management, business intelligence, composite software, ETL