The Power of Data Virtualization

Changing the Face of Data Integration and Data Management

Data integration at the lowest level of scale and data management at the highest level of scale should be viewed as one problem. Not two problems. They are part of a continuum need for data integration that scales from integrating any two applications to the completed implementation for master data management. Data virtualization can uniquely present an enterprise wide vision for this data integration at all levels of scale, from a single point implementation to a full enterprise wide deployment of master data management. No other technology can do this. This positions data virtualization as a new, powerful, and disruptive technology with vast implications for the future of information technology management. A new white paper will review the genesis and history of data virtualization. To download the paper go to www.queplix.com and select the White Paper Download link on the right hand side of the page.

The Power of Virtualization explores the functionality of data virtualization at a basic and at an advanced level. It also reviews existing business problems which data virtualization solves and the strong advantages data virtualization provides over the current solutions. Finally, it takes a look at the paradigm shift in information technology vision for the enterprise which the advanced capabilities of data virtualization uniquely enable and the implications for the future.

Enterprise data virtualization solves a perpetual problem: the increasing number of online applications that do not share a consistent and common data set. Uniquely, Queplix presents a persistent metadata server, accessible to all applications to enable a common source of data information and truth. This benefits application areas like customer relationship management (CRM), where cloud-based solutions such as SalesForce.com® (CRM – NYSE) require integration and ongoing data harmonization with on-premise applications – PeopleSoft® (ORCL – NASDAQ), Siebel® (ORCL – NASDAQ), SAP® Enterprise Resource Planning (ERP) (SAP – NYSE ADR), Supply Chain Management (SCM) and many others to provide a consistent view of customers. Consistent data enhances customer service, reduces operating costs and increases operational effectiveness in many areas. Consistent data is also an important part of compliance for chief financial officers that must certify the accuracy of reporting.

Queplix is the leader in enterprise data virtualization, enabling organizations to automatically and securely integrate Cloud and SaaS based applications with the rest of the enterprise with speed and simplicity. Once virtualized enterprise data becomes a liquid resource which can automatically be extended securely to any application. Queplix customers benefit from fast implementation and rapid return on investment. Queplix has thousands of users around the world and serves customers such as Home Depot, Homesite and Sony Ericsson. Please visit www.queplix.com for more information.

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For parties interested in Queplix, Data virtualization, SalesForce Integration, CRM Integration, ERP Integration, Database Integration, Enterprise Application Integration, SAP Integration, Data Integration, Data integration software, Cast Iron Systems, Composite Software and Denodo Software

Advanced Data Virtualization: Function, Capability and Benefits

Disruptive and Powerful Technology

In this report, Queplix provides an overview of the functions and processes that enable advanced data virtualization to solve a wide range of data integration and data management challenges. To download the full white paper go to www.queplix.com and select the White Paper Download link on the right hand side of the page.

The process of advanced data virtualization includes four major steps: discover and organize the data, virtualize and view the data structures, globalize the data, and then harmonize the data.
• Discover and organize enables intelligent software interfaces (Application Software Blades™) to understand the structure of data sources and their related security and move information back (and forth) as required.
• Virtualization brings these data structures into Virtual Data Manager™ for viewing and administration. All of the data structures are visible, comparable and searchable.
• Globalization allows you to automatically establish a true metadata abstraction layer called a Global Entity, which can be used in many ways to leverage the power of advanced data virtualization.
• Data Harmonization™ can automatically synchronize the data across the various sources.

Unlike any other technology, advanced data virtualization can uniquely present an enterprise-wide vision for data integration at all levels of scale, from a single point implementation to a full enterprise-wide deployment. This positions advanced data virtualization as a new, powerful, and disruptive technology and, with the power of the persistent metadata server, presents a substantial force of change with broad sweeping and profound implications for the future of information technology management.

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For parties interested in Queplix, Data virtualization, Data management, Database management, Master data management, MDM, Database Integration, Enterprise Application Integration, SalesForce Integration, CRM Integration, ERP Integration, SAP Integration, Data integration software, Cast Iron Systems, Composite Software, Denodo Software, Boomi

Queplix Releases 2010 Report: Application Integration and Data Integration for Cloud and On-Premise Applications - http://bit.ly/9Y0lSj

Solving Complex Data Integration Problems in the Enterprise with Queplix Data Virtualization

Queplix Virtual Data Manager enables application and data integration necessary to support public, private and hybrid cloud architectures

Automated secure integration of data sources to the cloud is now possible with Queplix Virtual Data Manager. In a new online video by Andrei Zudin, solution architect at Queplix, an overview of Queplix’s data virtualization technology is presented as a solution for solving complex data integration problems in the enterprise.

Queplix™ solutions easily support the application and data integration necessary to support public, private and hybrid cloud architectures. This includes industry leading public cloud products such as SalesForce.com®, Netsuite®, Taleo® and RightNow®and many others. Our Application Software Blades™ include the intelligence to connect with all critical Cloud based application structures. Queplix includes support for existing security models so that data integration can be effected with no impact to the existing data architecture. Application blades are smart and application aware – Queplix has knowledge of the table or the object structures and knows how to map them to applications deployed in the organization’s cloud architecture.

Different cloud architectures have different challenges for application and data integration. These include the interfaces, security model, the location of the data and the protection for data integrity associated with the connecting pathways. Many large organizations are building out private and hybrid clouds. It is their plan to extend existing and new applications into these new architectures for deployment. These cloud architectures are often by driven by customer business models as well as regulatory and compliance issues that eliminate an easy deployment using a public cloud architecture. Public clouds have been very popular in customer relationship management and have now reached critical velocity across the full spectrum of enterprise applications. This is not limited to mid tier firms - small, medium, large and the largest enterprises are deploying products.

Data virtualization also provides all of the different integration interfaces required to access relational data and object data independent of all architectural considerations. Current support includes .Net - ODBC, JDBC, web services and the technology required to support proprietary API integrations. This positions Queplix with the ability to blend the various cloud architectures together and with chosen on-premise applications in a seamless fashion. Queplix converts all relational data that must be integrated into a virtual object metadata directory, enabling Queplix to deal with object representations both for the on-premise and the cloud based applications. This tremendously simplifies the issues associated with integration and ongoing data management.

One important benefit of Queplix™ Virtual Data Manager™ is that it provides a high-level interface suitable for a business level user - SQL programming is not required. During the integration process, Queplix abstracted the user from all of the problems associated with mapping relational SQL to object model entities. That abstraction is at the core of data virtualization and key to the automation, power and ease-of-use of any of our solutions. The other important benefit to the user is that because the Queplix object metadata directory includes what the user needs to know about security permissions, the user can allow access based upon specific permissions and group access lists and use the organization’s existing security model, without any changes.

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For parties interested in Queplix, Data virtualization, SalesForce Integration, CRM Integration, ERP Integration, Database Integration, Enterprise Application Integration, SAP Integration, Data Integration, Data integration software, Cast Iron Systems, Composite Software and Denodo Software

New Video: Queplix Virtual Data Manager supports secure data integration with Virtual Data Manager - http://bit.ly/9tWWIR

Queplix: A Different Sort of Data Virtualization - http://bit.ly/9G8eBh

In this Business Computing World article, Bloor Research analyst Philip Howard takes a closer look at Queplix, a provider of data virtualization technology (www.queplix.com).

Howard notes that Queplix sees two major markets for its products: firstly, in the integration of applications and data that reside in different places, notably in the cloud versus on premises. "There is a serious issue if you want to keep cloud-based and on-premise applications synchronized and you would normally, perhaps, use a data integration tool of some kind but Queplix offers a lower cost, purpose-built alternative," says Howard.

The second market Queplix addresses is data management. Howard continues that, "Queplix can scale a solution from the synchronization of data (they call this data harmonization) between two or three different application systems and then continue to add applications until the level of scale approaches the high end data management capabilities of master data management (MDM)."

Explaining that Queplix includes some automated data alignment/quality, business process alignment and overall synchronization capabilities in a manner that is similar to MDM, Howard points out that unlike MDM however, these don’t require the construction of a common data model and pretty much avoid manual processes. Instead, Queplix synchronizes the chosen application systems and builds from the bottom up, using its automated tool set—as opposed to the top–down approach that is typical of master data management.

Howard observes that from a technical perspective there are some interesting differences between Queplix’s approach and that of other data virtualization vendors. In particular, while other suppliers use a traditional entity-relationship (ER) approach to model virtual relationships Queplix is more object oriented. This has two advantages. First, it lends itself to the business oriented approach that Queplix takes (this is a tool primarily for business analysts rather than IT developers) and secondly you get all the benefits of encapsulation, polymorphism and inheritance that come naturally with an object oriented approach.

Howard adds that another distinction is that while what Queplix calls “application software blades” can be thought of as connectors, they are actually quite different from typical connectors. This is because they have knowledge of the source and the relevant metadata applying to that source, they know how to create an object (for example, an SAP sales order—you see what I mean by working at the business level?) and they have the same security levels as defined in the source system.

A final distinction, the article states, is that users can define the level of harmonization they want: configuring the system, by source, to ensure synchronization every four hours, for example. Users can also build data quality into the process of harmonization, though Queplix relies on partners for this purpose rather than providing it themselves. The key point, however, is that Queplix automates the integration and the ongoing operation of these data quality initiatives to keep the data in alignment between the different systems.

In summary, Howard says, "this is an interesting extension to the concept of data virtualization and I can see smaller and mid-market companies, and even departments within larger organizations, opting for Queplix as an alternative to traditional and more expensive approaches."

Follow Queplix on Twitter at http://ping.fm/cI4Km

For parties interested in Queplix, Data virtualization, SalesForce Integration, CRM Integration, ERP Integration, Database Integration, Enterprise Application Integration, SAP Integration, Data Integration, Data integration software, Cast Iron Systems, Composite Software and Denodo Software